Radio commercials are a great way to teach a variety of tough writing skills: voice, inflection, imagery, audience, and persuasion. Podcasting is great way to get students implementing all of these skills. Voice is often difficult to teach, but having students listen to a radio commercial online, they will be able to hear the inflection used with the catchy script and start to realize the importance behind the words they choose. With radio/podcast there are no visuals, so students must use imagery to create the images for their audience. Below are a few tools to get you started.