Radio Commercial Persuasive Advertisment: ‘Tis the Season!

Radio commercials are a great way to teach a variety of tough writing skills: voice, inflection, imagery, audience, and persuasion.  Podcasting is great way to get students implementing all of these skills. Voice is often difficult to teach, but having students listen to a radio commercial online, they will be able to hear  the inflection used with the catchy script and start to realize the importance behind the words they choose.  With radio/podcast there are no visuals, so students must use imagery to create the images for their audience.  Below are a few tools to get you started.

  1. Find out if a local radio station streams their shows online.  Use this to listen to examples of commercials.
  2. Online podcasting resources – Podbean
  3. Podcasting via a phone or online – Gcast or Gabcast

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