Video Commercials Persuasive Advertisement: ‘Tis the Season

Video commercials add a new feature to the advertising process.  Not only do students have to have great voice, word choice, and know their target audience, students must also record meaningful visuals that support their message and strengthen their persuasion.

  1. Get Commercial Examples – Search YouTube for commercial examples and then use Zamzar to download them to your computer if YouTube is blocked at your school (see past blog post on how to use Zamzar).
  2. Help students build a script – Kids’ Vid: Video Production for Students – this site has a step-by-step process for creating a quality video.
  3. Use your video editing software to create the commercials Mac users have iMovie and Windows users have Windows Movie Maker.

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